40days
The Book
Forty days of practicing how you want to show up to life. Do it on your own, with somebody, or with me.
In business. With family. For yourself.
You built this life.Go live it.
I'm Brent Perkins. I work with CEOs and their leadership teams when too much depends on them and the business is taking more of their lives than they meant to give it.
What's in the way
Everybody's got one.
Who should have known better. What should have gone differently. Where you should be by now. Those expectations show up in your meetings, at your dinner table, and in the way you talk to yourself.
What you're carrying
What you could choose
In business
Said urgent. Meant Friday.Urgent means four hours. Can we agree?
Booked over my blocked time. Again.I need that time. Let's find another slot.
Faster if I do it myself.It's yours. The trust goes with it.
With family
Should know what I need by now.Here's what I need. What do you need?
The kids get what's left of me.Home by six. They get to call me on it.
For yourself
Should be further along by now.Whose deadline am I trying to meet?
Me.Off the list.
You get a say in this.
sometimes it's as simple as
- Making an agreementinstead of carrying an expectation.
- Asking for what you wantnot just what you need.
- Showing uplike you mean it.
That last one is on the cover of my book, The Shift List: forty days of practicing how you want to show up.
The empty seat
Nobody owns this.
Your COO owns operations. Your CFO owns the money. How you work together usually gets squeezed in between everything else.
You see it as decisions that take three meetings, the same problem solved twice, and your best people going home spent while wondering what it would look like to work somewhere else.
You can't hold somebody to something they never said yes to. So we say it out loud, and everybody gets a say.
Try it at work first. It's safer. Then take it home.
- Operationsthe workCOO
- Financesthe moneyCFO
- Leadership alignmenthow you work togetherBrent
- 25years building companies
- 10of them in the CEO seat
- 500+owners I've worked with
Work with me
Three ways to start.
Start with the book, a private conversation, or a session with your team.
90days
With You
Private Advisory
We sit down and nothing is off the table: business, family, yourself. We do the forty-day practice in The Shift List together, and I call you forward into what you've been circling for years.
½day
With Your Team
Capacity: The Ultimate Leadership Currency
Your leadership team and me, on site. We uncover the unwritten rules running your company and rewrite them together. You leave with one agreement in writing that everybody said yes to, out loud.
Brent Perkins
I'm one of the kindest men you'll ever meet, and yet I'm not very nice.
I spent twenty-five years building businesses, a decade of it in the CEO seat, and most of an eighteen-year marriage carrying expectations I hadn't said out loud. I got very good at looking like everything was fine. This work started with me.
My first book, Papercuts: The Art of Self-Delusion, is about the patterns I had to interrupt in my own life, and maybe the patterns you need to interrupt in yours. My new book, The Shift List, puts that awareness into action with forty days of practicing how you want to show up.
“Brent has helped my business but more importantly my marriage, my relationships with my kids, and even my relationship with myself.”
CEO, Better Than Rich
“In a world of chaos, Brent Perkins provides a safe pair of hands. His vast experiences with corporate executive roles, leadership, family trials and tribulations, and personal reconciliation prove to be a robust set of skills to help others.”
Sr. Managing Director, Cerberus Capital Management
Bring your list.
You don't need an actual list. You already know where you've been holding back. The deal. The conversation. The marriage. You've left it on the table long enough.
Let's go get it.