ARE YOU THE ONE...
The leader (or parent) everyone counts on?
You step in before they fail. Fix it before they try. Hold it so they don't have to. Now you're exhausted, they're helpless, and nobody's happy.
(I understand how heavy that burden feels)
Lead your business. Love your family. Actually take care of yourself.
GET THE LIFE YOU WANT...
Without giving up what you've built.
30 hour work weeks.
Present at dinner every night.
Time to focus on your health.
Better connection and sex.
All while keeping your business growing.
That's not a fantasy.
It starts with being able to see your patterns,
And being honest about which one owns you.
ARE YOU THE ONE...
The leader (or parent) everyone counts on?
You step in before they fail. Fix it before they try. Hold it so they don't have to. Now you're exhausted, they're helpless, and nobody's happy.
(I understand how heavy that burden feels)
EVERY HIGH-PERFORMER HAS A PATTERN
MOST HIGH-PERFORMERS ARE GOOD AT PERFORMING
(at the highest level of course)
- Crushing it externally
- Revenue growing, team depending on you
- THE ONE with all the answers
- But dissolving into the role
- Can't remember the last time you felt challenged (vs. just busy)
- Show up for dinner (when you can)
- THE ONE who is a responsible provider
- But you're thinking about work
- Kids are fine, but the connection feels surface level
- You're there in body, but not really there
- Health is "fine" (but declining)
- Haven't had a real hobby in years
- Can't remember the last time you did something just for you
- Sleep is mediocre, caffeine = energy
- You'll "get to yourself" later
THE PARADOX OF BEING THE ONE
The more you're the ONE for others, the less you're the ONE for yourself.
And when you're not the ONE for yourself, you lose access to agency (choice).
GET THE LIFE YOU WANT...
Without giving up what you've built.
30 hour work weeks.
Present at dinner every night.
Time to focus on your health.
Better connection and sex.
Laughing with your kids.
All while keeping your business growing.
That's not a fantasy.
It's real and it's achievable. Quickly.
As long as we don't get distracted by chasing balance. Balance is nothing but a myth sold to exhausted people.
I'm here to help you build capacity, so you don't need balance. So you can show up fully as a father, a lover and a leader. Without depletion, without sacrifice, and without the constant internal negotiation of "who needs me more right now."
This work isn't comfortable. It requires looking at the patterns you've been running for decades. The hero addiction. The need to be indispensable. The belief that your value comes from how much you can carry.
I don't track your KPIs or hand out frameworks. I meet you at the exact moment you forgot you have a choice, and I won't leave until you remember.
Often, it's one conversation that shifts everything.
Either way, the work starts with permission. Permission to stop performing. To step out of your patterns. To start building capacity. And to show up and lead as yourself, everywhere.
- Brent
Brent Perkins is one of the most caring and present leaders in the marketplace today. Unlike many other thought leaders who offer little in terms of tangible value, he overdelivers in every sense of the word. Brent has helped my business but more importantly my marriage, my relationships with my kids, and even my relationship with myself.
Andrew Biggs, CEO, Better Than Rich
